Clikthrough is a company delivering fans exactly what they want and providing advertisers quantifiable results on how consumers engage with videos.  We did some research to prove our theory and back up why the world is about on-demand information.  Below are 3 sites (one being YouTube), where fans are directly talking about music videos and wanting to know more; of course this is without knowing about Clikthrough.  So why not give them exactly what they want?

If you are in the music industry or any other media company reading this and looking to monetize content, we are your answer.  Clikthrough delivers exactly what fans want and we are monetizing these videos in a whole new way.  No longer will Silicon Valley VC’s dump money into startups that license your content for streaming/playback services.  That game is over and let’s face it, how are you going to drive further value out of videos now that CPM’s are falling?  You have to look past the model of shoving ads in their face and give them what they want; which is exactly what we do.  Our engagement numbers don’t lie and when you scale the model with your content; which is the most viewed in the world, there is new money to be made now.  The cost of content is not coming down, ad rates are, so what are you going to do if you don’t Clikthrough?

This entry was posted on Monday, July 13th, 2009 at 4:38 pm and is filed under Quick Thoughts.