New partner. New innovation. A consistent theme for Summer 2010 as Clikthrough launches the latest partnership with Nucleus (UK’s leading brand consultancy) and their client, Corinthia Hotels. 

As Corinthia Hotels explored a new communication vehicle to launch their brand new luxury hotel in the heart of London, Nucleus valiantly managed the creation and implementation of an interactive video showcasing Hotel destination information. The interactive video showcases an engaging video tour throughout London and provides future Corinthia Hotel guests an opportunity to explore places of interest by London Taxi.  By creating an immersive experience with Clikthrough’s Theater, the Corinthia website will drive more engagement with visitors and offer a deeper brand interaction while showcasing the new hotel location and surrounding attractions.

In order to achieve these results, Clikthrough was able to evolve our technology and drive further innovation.  Notably, Clikthrough partnered with Nucleus to implement full API integration, an inquiry-based carousel, and fully externalized P3 panels. What does this mean? Put simply, Clikthrough empowered our partners to manage all of their own data and allow real time updates to be implemented by Nucleus and Corinthia directly.  This new functionality and innovation provides advanced levels of customization and skinning for all future partners. 

We are very pleased with the interactive experience and look forward to telling a story in a new innovative way. We hope you enjoy the experience and look forward to seeing you at the Corinthia Hotel nearest you.

This is an industry first to show all the great places in the heart of London!

Experience Luxury @ http://www.corinthialondon.com/Location/

Clikthrough is pleased to announce the premier of four new interactive videos featuring the Japanese Pop Sensation mini. Clikthrough and Avex Media Group have created the interactive experience to showcase mini’s new song, GiRLS SPiRiT.  In this series, mini teams up with brands such as Häagen-Dazs, Fuji, and Recochoku (a Japanese site for mobile phone downloads) to produce 30 second “pro-mmerical” videos. In the music video and the “pro-mmercials”, information is offered about the artist, her album, and the products being featured in the video.  Be sure to check out the videos below:

·         mini GiRLS SPiRiT music video: 

·         Fuji “pro-mmercial”: 

·         Häagen-Dazs “pro-mmercial”: 

·         Recochoku “pro-mmercial”: 

A special thanks to Avex and their sponsors for having the thought leadership to commission these videos and bring the power of interactive video to the forefront once again.

http://clikthrough.avex.jp/

 Clikthrough is pleased to announce our latest project with our newest partner, Autobytel.  We are very excited to partner with Autobytel in creating an interactive and engaging video experience to provide consumers on-demand automotive information.

Clikthrough worked closely with Autobytel to create a custom interactive player to launch the first twenty-five automotive videos.   As you explore the player, you will notice the left and right panels were specially customized to display the rich content that was developed for the virtual test drive videos.  Additionally, Clikthrough addressed a unique challenge within interactive video.  As users are enjoying an automotive video, it may become difficult for a user to clik a on a vehicle traveling around a race track at over 100MPH.  Our solution was to build Freeze Frame functionality that allows viewers to have more control over their interactive video experience by allowing them to freeze the frame of the video every time a viewer mouse’s into the video they are watching.  This solution will allow users to easily “clik” on the highlighted features of the car in the video.

In addition to launching the new Freeze Frame functionality, Clikthrough explored new ways of improving Search Engine Optimization (SEO).  In order to help Autobytel achieve a higher SEO value, Clikthrough worked with Autobytel to implement media RSS (MRSS) feeds into the Autobytel homepage.  MRSS feeds provide search engines an immense amount of data regarding the content of the videos and in turn will allow the videos to become indexed and searchable.

As we continue our partnership with Autobytel, we are excited to provide new innovative solutions for the automotive industry and to create a unique engaging and interactive experience.  As with any new technology, innovation is driven by key individuals that are willing to push the limits to create a better experience.  Autobytel has several members of the team that accepted such a challenge and we are humbled to join them in the quest for automotive innovation!

Driving Innovation @ www.autobytel.com

We are proud to announce an exciting Clikthrough partnership with Armani Exchange.  Armani Exchange (A|X) is known internationally as one of the most forward-thinking fashion companies and has utilized Clikthrough to showcase their products and advertising campaign in an INTERACTIVE STYLEPAD.

The A|X design team worked closely with Clikthrough to craft an exciting interactive multimedia presentation using the creative assets from the sultry Bodies of Summer advertising campaign. Throughout the experience, Clikthrough and A|X partnered to bring a new level of interactivity to traditional fashion advertisements.  In addition to viewing images, Clikthrough has enabled the consumer to go behind the scenes with the ad campaign’s models, hair stylists and make-up artists, listen to a custom A|X soundtrack, and get up to date information on how to purchase the featured fashions in the STYLEPAD.

Clikthrough is also very excited to announce the launch of a fashion first: Advertising Creation Tool (ACT), which allows site visitors to create their own advertising campaign images. These user-created ad images can then be shared via Facebook, MySpace, Orkut, Twitter and Digg. The ACT experience is a custom solution built for A|X to help facilitate a creative viral campaign element.  Clikthrough and Armani Exchange have continued to push the envelope of interactivity and will be launching additional emerging media projects this fall.

We are confident that our partnership and launch of the STYLEPAD and ACT will impact the fashion world and push the limits in interactive media.

You can see the STYLEPAD here:  http://www.armaniexchange.com/stylepad/summer2010.do

The NY Times did a special feature on the STYLEPAD.  http://mediadecoder.blogs.nytimes.com/2010/06/10/armanis-ax-brand-offers-quite-the-groovy-pad/

Clikthrough is very proud to announce that we have been featured in GDR’s Global Innovation Quarterly Report.  GDR is a high end strategy firm that represents some of the top companies in the world:  Nokia, Virgin, Apple, Harrods, Barclays, LVMH, P&G and more.  For this quarter’s report, Clikthrough was featured as the company changing the way the world consumes video.  We are very honored by this mention and want to thank the team @ GDR for taking the time to write about us.

Further, I would also like to personally thank Kate and her team for meeting with myself (Abe) while in London this past week!

Clikthrough just received some great press from our friends @ Beet.TV.  While attending the Brightcove meet up in San Francisco, I was introduced to my new friend Daisy Whitney and she threw me in front of the camera and did an awesome feature on us.

Hope that you enjoy the video and remember “We Are Audience Engagement!”

We are proud to announce that Clikthrough can now be accessed from your iPhone with just a simple type of our URL.  Just head over to www.clikthrough.com and we will automatically recognize that you are on the iPhone and will deliver a customized mobile site to get you access to all our videos, products, people, and places.  This is the perfect way to get your “Clik Fix” on the go. 

You can also save Clikthrough directly to your iPhone home screen with our own stylized favorite icon.