Department store Bergdorf Goodman released a shoppable video earlier this week featuring the winners of its previous 5F social media contest wearing a slew of top-name designers. The video is entirely interactive, letting consumers scroll over to view the label behind each product as well as click-to-buy or share the product with friends.

Luxury brands such as Gucci, Burberry and Hugo Boss are using commerce-enabled videos and pioneering what one expert is calling the future of ecommerce. Luxury brands can now see direct ROI and gauge consumer engagement with video efforts through clickable videos as well as increase brand recall. In fact, 80 percent of consumers will click at least once throughout the two or three minutes they are viewing a video, according to findings from Clikthrough Inc.

Italian fashion house Gucci is targeting Web-savvy shoppers with the brand's first click-to-buy video for its pre-Fall 2011 collection. The new video catalog allows viewers to scroll over products in the video and click to buy them. The video features nine Gucci handbags and accessories from the collection.

You tempt me with your sultry ad campaigns, with those glossy images of that girl living that life. You libertine—you entice me with snake and gold and silk and luxury. And now, for your 90th birthday, you take it one step further with an interactive, shareable, shoppable fashion video. With all that black leather and sartorial seduction, this feels, well, a little illicit. A little naughty. And call me a hedonist... a lot good.

"It's our take on iPad interactivity," said Tom Jarrold, chief marketing officer at A/X Armani Exchange in New York, which creates its campaigns internally. In this instance, Mr. Jarrold worked with a San Francisco agency named Clikthrough to develop the Web site section at armaniexchange.com/stylepad.

Clikthrough's interactive video technology is powering a two-minute fashion tips segment on AOL's Stylelist.com site about how to select the right clothes to "get longer-looking legs." The video is being distributed across AOL's network and 5Min.com. Clikthrough said its partnership with AOL and Kohl's extended support for interactive advertising technology from Freewheel and Pictela.

Interactive video specialist, Clikthrough, contacted [itvt] earlier this week to let us know about the "latest evolution" of its partnership with Elle Magazine: "Clikthrough and Elle are debuting the new Shops on Demand (http://shopsondemand.elle.com) full interactive video platform, including an interactive video wall and Facebook integration."

Through enabling the hyperlinking of objects, Clikthrough allows viewers to click on items in a video frame and access further information instantly. In partnership with the British label Phonogenic Records, Clikthrough launched in 2009 with the video for the single Breakeven by The Script. The 255-second video contained 242 so-called "product hotspots."

The guys at Clikthrough put this video of Lady Gaga together featuring all the objects you see (and people) in the video. Hotspotting is very dynamic and fluid and clicking on something brings down a transparency - well done. The fuller version has the trademark Clikthrough "barndoor" effect, but this is easy to use, too. It's fascinating to get the richer "insider" data experience of a mysterious performer.

Clikthrough's CEO, Abe McCallum, speaks with Tracy Swedlow of InteractiveTV Today (itvt.com about Clikthrough's vision of the future of interactive video.

Clikthrough is very proud to announce that we have been featured in GDR's Global Innovation Quarterly Report. GDR is a high end strategy firm that represents some of the top companies in the world.

Deal Kicks Off with Clikthrough Powering Interactive Video for Misako Sakazume's Latest Single through a partnership with Avex Marketing of Japan.

Clikthrough announces that it powers Avex Marketing's interactive music video gallery. Featuring 7 music videos from Avex artists including: FACT, en4th, SaraMary - Milkfed, Quadraphonic, and Misako Sakazume.

The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity.

Clikthrough, announced last week that it raised $1 million from what it calls "influential figures in the music business." Clikthrough also debuted 35 new fully interactive music videos on its Web site as a result of new partnerships with Universal Music and Slip N Side Records. The 35 new interactive music videos on Clikthrough's Web site showcase include videos by such high-profile artists as Britney Spears, Lady GaGa, Lil Wayne, Eminem, Ciara and Michael Jackson.

Big content is gradually wading into the waters of interactive video. One interactive video service, Clikthrough, has enlisted two more record labels and added dozens of new videos to its library.

Content owners are looking beyond straight-up advertisements and product placements. One opportunity lies in the ability to immediately sell products seen in video content. To that end, startup Clikthrough has just raised $1 million for its interactive clickable video efforts.

Have you ever wanted to look like your favourite pop star? Well a new service has been developed which means that while you watch a music video, you can buy the clothes or even the cars in it, with just a click.

Artists are using a new generation of interactive videos to market their look and lifestyle You've seen the video, now buy the lifestyle. Fans are clicking on to a new generation of interactive pop music videos that allow them to buy the clothes, instruments and even mobile phones featured by artists. The Pussycat Dolls and Natasha Bedingfield are among the performers who are turning to the new technology to boost profits as worldwide music sales continue to decline.

Ever watch a music video and wonder where you might be able to buy the bass player's skinny jeans? A new company called Clikthrough is counting on it. The San Francisco-based startup has developed an interactive technology to monetize online music videos by enabling viewers to click on an item in a video to get purchasing information.

Phonogenic Records and The Script Launch Exclusive Alliance with Stealth Startup Clikthrough to Monetize the Future of Video Partnership will introduce a new approach to video content through fully interactive advertising and enhanced consumer engagement measurement.

For years, large companies have used software designed to keep big internal projects moving along efficiently, on time and on budget. But for many smaller businesses, such software has been too costly and complicated for their needs.