Clikthroughs's story!

"Small opportunities are often the beginning of great enterprises." - Demosthenes

The Problem

How many times have you seen something on TV and wondered what or who it was and had to search through Google results, online blogs, or comments to get more information? Looking through YouTube and VEVO comments it’s clear that people are looking for information on the products they see and are helping each other to identify sound tracks, clothing, or where the videos were shot.

In 2005, Clikthrough's founders asked themselves why this technology didn't already exist.

Links work on web pages. Why not videos?

You could click on hyperlinks on web pages in order to find out more about references and sources of what you were reading. Google was busy indexing and measuring the value of the “web” of information online. You could type text you read in websites, magazines, and textbooks and search to find more information from sources like Google, IMDB, Wikipedia, and Amazon. Through the combined use of all of these online sources you could find out anything. Yet video was somehow still locked to a small window on your browser, or worse trapped in your TV with only the TV guide to help you out.

Talking with friends and family, the vote was in; everyone thought it was an amazing idea and wondered why it wasn’t already available. Yet when the founders took their idea to investors they heard everything from “people aren’t ready for that” to the other extreme "this has been done before, why are you different?" The founders also discovered that the solution had been previously been called “interactive video”, T-commerce, video hot-spotting, hypermedia, and ad infinitum. All of these companies and technologies had failed outright or failed to get public adoption. Why was a technology that was so in demand not yet available?

In late 2007 Clikthrough was founded with the goal of making interactive shoppable videos a reality.

Clikthrough launched officially on December 12, 2008 with a major studio partner in Phonogenic Records (a division of Sony BMG), which develops some of the top music artists in the world.